2015 SCBWI MidAtlantic Fall Conference Information Cheat Sheet

We apologize for the problems with regonline and hope this cheat seat will serve to communicate the details of the conference while they work to fix our website problems. Registration will begin as planned on Sept 1 at 5pm at www.regonline.com/scbwimidatlanticconf2015 . If you have any questions, please use the links on the conference website to email one of the conference volunteers. Thank you and we hope to see you in October!


KATHI APPELT is the New York Times best-selling author of more than forty books for children and young adults. Her first novel, THE UNDERNEATH, was named a National Book Award Finalist, a Newbery Honor Book, and the PEN USA Literature for Children Award. That was followed by KEEPER, which was named an NCTE Notable Children’s Book and a School Library Journal Best Book of the Year. Her memoir, MY FATHER’S SUMMERS (Henry Holt, 2004) won the Paterson Prize for Young Adult Poetry. Ms. Appelt was presented with the A.C. Greene Award by the Friends of Abilene Public Library, which named her a “Texas Distinguished Author.” Her novel, THE TRUE BLUE SCOUTS OF SUGAR MAN SWAMP, was named a National Book Award Finalist and won the Green Earth Award, the Texas Institute of Letters Award, and the Judy Lopez Memorial Award. In addition to writing, Ms. Appelt is on the faculty in the Masters of Creative Writing for Children and Young Adults Program at Vermont College of Fine Arts. She and her husband Ken live in College Station, TX with five adorable cats, Django, Peach, Mingus, Chica and Jazz. They are the parents of two even more adorable sons, Jacob and Cooper, musicians who both play the double bass. For more information, check her website: www.kathiappelt.com.

TRACEY BAPTISTE is the author of THE JUMBIES (a Junior Library Guild Selection, 2015), and ANGEL’S GRACE (one of the 100 best books for reading and sharing, 2005). She has also written several nonfiction books including biographies of some of her favorite authors. Tracey works as a freelance editor with various publishing houses and runs her own editorial company, Fairy Godauthor. You can find out more about Tracey’s books and editing services at her website, www.traceybaptiste.com, by following her on Twitter @TraceyBaptiste, or by connecting on Facebook and Instagram at TraceyBaptisteWrites.

ELLEN R. BRAAF, columnist and feature writer for ASK magazine, has published fiction, nonfiction, and humor for children and adults. Her six book SCIENCE DETECTIVES series, written under the name Ellen René, was published by PowerKids Press. Ellen teaches for The Writer’s Center in Bethesda, MD, and serves as SCBWI Mid-Atlantic Regional Advisor.

CAITLYN DLOUHY, Vice President, Editorial Director, Caitlyn Dlouhy Books, first joined Atheneum in July of 1998, having worked at HarperCollins, Boys & Girls Clubs of Boston, and a teeny tiny little newspaper in Massachusetts as a “special writer” before that. Some of the authors she works with are Laurie Halse Anderson, Kathi Appelt, Ashley Bryan, Andrew Clements, Doreen Cronin, Nicole Feret, Nina de Gramont, Frances O’Roark Dowell, Sharon Draper, Richard Jackson, William Joyce, Cynthia Kadohata, Uma Krishnaswami, Betsy Lewin, Alison McGhee, Phyllis Reynolds Naylor, Jason Reynolds, Peter Reynolds, Janne Teller, Tor Seidler, and David Small, to name but a few. Some of the awards her books have received include a Newbery Award, a Newbery Honor, a Printz Honor, Coretta Scott King Award winners, Coretta Scott King Honors, a Pura Belpré Award, National Book Award nominees, a National Book Award, Edgar Awards, Christopher Awards, a Batchelder Honor, a Jane Addams Peace Award, Josette Frank Awards, Simon & Schuster’s first ever Pen USA Award in Children’s books and first ever Bologna Ragazzi Award, an E. B. White Award, a Canadian Governor General’s Award, a Stonewall Honor, and a Charlotte Zolotow Award. When not editing, she and her husband are very busy keeping up with their very busy young daughters and their ever growing menagerie of critters, including a pair chinchillas.

KATHERINE HARRISON is an Associate Editor at Knopf Books for Young Readers. She edits fiction and nonfiction for young readers—toddler through teen—but her primary focus is middle grade and YA. While at Knopf, she’s worked with authors like Carl Hiaasen, Margo Lanagan, R.J. Palacio, and Markus Zusak among others. Some of her acquisitions include LOVE AND OTHER PERISHABLE ITEMS by Laura Buzo, RUMP: THE TRUE STORY OF RUMPELSTILTSKIN by Liesl Shurtliff, THE TYRANT'S DAUGHTER by J.C. Carleson, and the forthcoming picture books I WON A WHAT? by Audrey Vernick and PINK IS FOR BLOBFISH by Jess Keating.

JEN MALONE writes books for tweens and teens, including AT YOUR SERVICE, the YOU'RE INVITED series, and THE SLEEPOVER with Simon & Schuster/Aladdin M!X, and MAP TO THE STARS and the forthcoming WANDERLOST with HarperCollins. She's a former Hollywood marketing executive who once spent a year traveling the world solo, met her husband on the highway (literally), and went into labor with her identical twins while on a rock star's tour bus. These days she saves the drama for her books. You can learn more about Jen and her titles at www.jenmalonewrites.com.

SARAH MCGUIRE loves fairy tales and considers them the best way back to Narnia- at least until she finds a working wardrobe. She lives within sight of Virginia's Blue Ridge Mountains, where she teaches high school creative writing and math classes with very interesting word problems. During the school year, she lives on coffee, chocolate, and afternoon naps that allow her to write late into the night. During the summer she loves having the extra time to travel and, of course, write. She is the author of VALIANT, Egmont USA (2015).

MARC TYLER NOBLEMAN is the author of BOYS OF STEEL: THE CREATORS OF SUPERMAN (which made the front page of USA Today) and BILL THE BOY WONDER: THE SECRET CO-CREATOR OF BATMAN (which inspired a TED talk); upcoming titles include THIRTY MINUTES OVER OREGON, A SPELL FOR A FAIRY, and THE CHUPACABRA ATE THE CANDELABRA. He has spoken at schools and conferences internationally (from India to Tanzania) and blogs about adventures in publishing (from research victories to promotional gambles) at Noblemania. Twitter: @MarcTNobleman

RACHEL ORR is celebrating her ninth year at Prospect Agency. She previously worked for eight rewarding years at HarperCollins Children's Books, and now uses those editorial skills to help prepare her clients' work for submission. Her clients include a wide-range of picture-book authors, illustrators, and middle-grade/YA novelists, including Kit Alloway (DREAMFIRE), Sudipta Bardhan-Quallen (TYRANNOSAURUS WRECKS!), Cori Doerrfeld (MAGGIE AND WENDEL), Leeza Hernandez (CAT NAPPED), Jennifer Latham (SCARLETT UNDERCOVER) and Todd Tarpley (BEEP, BEEP GO TO SLEEP). Rachel teaches an online course on middle-grade novel writing through Mediabistro.com, and also serves on the council for the Rutgers One-on-One Conference in New Brunswick, New Jersey. Originally from Pittsburgh, Pennsylvania, Rachel now lives in Hoboken, New Jersey, with her husband and two young children. She has no spare time but, if she did, she would spend it dancing, running and reading, of course.

MADELYN ROSENBERG met all kinds of crazy, real-life characters as a newspaper reporter in Southwest Virginia, where she worked for more than a decade. Now she makes up characters of her own. Her books, for children of all ages, include THE SCHMUTZY FAMILY, a finalist for the National Jewish Book Award in the illustrated books category, DREAM BOY (with her friend Mary Crockett), NANNY X RETURNS and HOW TO BEHAVE AT A DOG SHOW. She lives with her family in Arlington, Va., where she still works as a freelance journalist. You can find her online at www.madelynrosenberg.com.

MARY QUATTLEBAUM is the author of 22 award-winning picture books, books of poetry, nonfiction, and novels for children, including PIRATE VS. PIRATE, THE HUNGRY GHOST OF RUE ORLEANS, the JO MACDONALD nature series, the popular JACKSON JONES chapter book series, and most recently, MIGHTY MOLE AND SUPER SOIL. Her chapter book on animal friendships is forthcoming from National Geographic next summer. Mary also writes for educational publishers and children's magazines (Spider, Cricket, Ladybug, Highlights). She teaches in Vermont College's MFA program in Writing for Children and Young Adults in Montpelier, Vt., and at the Writer's Center in Bethesda, Md. Mary reviews children's books regularly for the Washington Post and Washington Parent and loves dressing as a book buccaneer and visiting arrr-some young readers at schools. She and her artist friend Joan Waites also offer playful Mix It Up workshops that combine writing, art-making, and creative exploration. www.maryquattlebaum.com

JENNIFER UNTER is a literary agent and founder of The Unter Agency, LLC. She began her book publishing career in the editorial department at Henry Holt & Co. She later worked at the Karpfinger Agency while she attended law school. She then became an Associate at the entertainment firm of Cowan, DeBaets, Abrahams & Sheppard LLP where she practiced primarily in the areas of publishing and copyright law. In 2000 she joined RLR as Vice President of Literary, and in 2008 she started her own agency where she represents quality fiction and general nonfiction for adults and all areas of children’s literature (picture books, middle grade, and young adult).

JOAN WAITES has been illustrating for the Children's market for over 25 years, publishing more than 45 titles for the trade and educational markets. Illustrated works have won the following awards: Teacher's Choice Award, IRA/CBC Children's Choice Award, IRA/NCSS Notable Social Studies Trade Book, Honor Title, Storytelling World Awards, Louisiana Young Readers Choice Award Ballot, and a Benjamin Franklin Award. A former adjunct faculty member of the Corcoran Museum School of Art and Design, Joan now operates her own art teaching studio, (Purple Crayon Studio). In addition to teaching children's classes, she co-teaches a combined writing/art journaling/mixed media class for adults (with author Mary Quattlebaum) at various locations. She has served as the Mid-Atlantic SCBWI Illustrator Coordinator for the past 14 years, is a member of the Children’s Book Guild of Washington D.C., The Picture Book Artist’s Association, and The National Association of Art Educators. Her debut picture book as both author and illustrator will be released in fall 2016.


Most recently an Associate Editor at Bloomsbury Children's Books, LAURA WHITAKER edits everything from picture books through YA. She worked on the literary thriller INSANITY by Susan Vaught (Bloomsbury, 2014), the Bloomsbury If Only romance line, and contemporary coming-of-age novels WHEN MR. DOG BITES by Brina Conaghan (Bloomsbury, 2014) and THIS SIDE OF HOME by Renee Watson (Bloomsbury, 2015). She also edited RUTHIE AND THE (NOT SO) VERY BUSY DAY by Laura Rankin (Bloomsbury, 2014) and the ENCHANTED SISTERS chapter book series with the Jim Henson Company. She is looking for innovative, soul-searching literary fiction, knee-melting romances, well-researched and expertly crafted historical adventure stories, and quirky, funny, honest picture books.

MARIETTA B. ZACKER has experienced children’s books from every angle – teaching, marketing, publishing & bookselling. She thrives on working with authors who make readers feel their characters’ emotions & illustrators who add a different dimension to the story. Some of the books she is championing in 2015 include THE LOST TRACK OF TIME by Paige Britt, SOMETHING EXTRAORDINARY by Ben Clanton, ARCHIE THE DAREDEVIL PENGUIN by Andy Rash, THE STRUGGLES OF JOHNNY CANNON by Isaiah Campbell, RUBY ON THE OUTSIDE by Nora Raleigh Baskin, THE SWORD OF SUMMER by Rick Riordan. Among other things, she is a proud Latina and the Agent Liaison for the We Need Diverse Books campaign. @AgentZacker


You may choose a maximum of two workshops—one in the morning session, one in the afternoon session. Please note that lunch is not provided. O'Malley's Pub in the Holiday Inn is open for lunch. In addition there are several local eateries within a five mile radius of the hotel.

MORNING INTENSIVES: 9AM - 12PM (10/23) Jen Malone: OMG, Like Whatevs: Writing For Tweens

Jen Malone write upper middle grade fiction for Simon & Schuster's Aladdin M!X imprint and her favorite comment from tween readers is, "Your characters really act like my friends and me!" In this seminar we'll discuss ways to make your stories believably tween, including capturing the elusive tween voice. We'll also focuse on issues relevant and appropriate to this age group, and discuss when to use or skip pop culture references and slang, then end with an examination of the current tween market.

Mary Quattlebaum and Joan Waites: Mix It Up: Creative Play with Writing and Art

Writers and illustrators, refresh your creative spirit! Have you ever wanted to try a different medium--but felt you lacked skills or direction? This hands-on intensive is for those who want to play and try new forms of creative expression. No need for particular skills or experience in either writing or drawing. We will begin with some personal-writing prompts, which then become the basis for mixed-media art pieces. The co-leaders are a children's book author and illustrator who love the process of creative discovery and, through specific strategies, can help you to explore and shape your material. The work generated may become part of an ongoing unique memoir or artistic journal or an individual piece. You might even uncover new material for a children's book or poem or jumpstart a new project. (Note: This is a process-oriented "playshop" rather than a critique session.) Bring a notebook and pen-all art supplies will be provided.

AFTERNOON INTENSIVES: 2PM - 5PM (10/23) Jen Malone: Marketing Your Book Outside the Box

Prior to her writing career, author Jen Malone was the New England Head of Publicity and Promotions for 20th Century Fox and Miramax Films, charged with creating localized, grassroots campaigns to compliment the mass marketing efforts of the studio. In this seminar, Jen draws on those strategies to discuss outside-the-box techniques authors can employ to get their title noticed in a cluttered marketspace. We'll examine why the target audience influences most of the marketing decisions and unique ways to specifically reach those readers. Finally you'll be shown examples of marketing campaigns that managed to create that elusive "buzz" and examine ways you can do the same for your title!

Caitlyn Dlouhy: TBA


8:00 Registration/Continental Breakfast/Book Sales 8:30 Welcome/Introductions 8:45 Caitlyn Dlouhy, editor Antheneum 9:30 Break/Book Sales 9:45 Literary Agents Panel with Rachel Orr (Prospect Agency), Marietta Zacker (Nancy Gallt Literary Agency), and Jennifer Unter (The Unter Agency) 10:45 Marc Tyler Nobleman, Heroes With and Without Capes

11:45 Lunch Break (boxed lunch will be provided)

1:15 Kathi Appelt (Author): Keynote Address 2:15 Break/Book Sales 2:30 Break Out Sessions a: Nonfiction Breakout with author Tracey Baptiste b: Picture Book Breakout with Laura Whitaker c: Marketing panel with authors Jen Malone, Madelyn Rosenburg, and Sara McGuire 3:30 Editors Panel with Caitlyn Dlouhy (Antheneum), Katherine Harrison (Knopf), Laura Whitaker (freelance editor), Tracey Baptiste (freelance editor)

4:45 Wrap up/Evaluations/Book Sales & Signing

Consultation information

SCBWI members registered for the conference may sign up for ONE (1) individual fifteen-minute consultation for an additional fee of $45. To reserve a consultation slot, you must register online AND send in your manuscript pages. No slots will be reserved until both steps are completed. Select either Manuscript OR Portfolio/Picture Book Dummy Consultation when registering.

While we can guarantee a professional reviewer, we cannot guarantee a consultation with an editor, agent, or art director.


Requests that do not follow these guidelines will not be honored. If you are unsure about anything, please contact Laurie Miller or Jess Stork with any questions.

For Manuscript Consultations: Following the guidelines listed below, mail your manuscript to the consultation coordinator with a postmark date on or before September 16, 2015. MANUSCRIPTS SENT AFTER THE POSTMARK DEADLINE WILL NOT BE ACCEPTED.

For Portfolio/Dummy consultations: Bring your artwork with you to your consultation. Do not send any artwork to the consultation coordinator (not even Xerox copies). We cannot be responsible for materials lost in the mail. If you are an author/illustrator with a Picture Book Dummy and you would like feedback on both your text and artwork, you may send in your Picture Book text only in proper manuscript format. (Please follow the guidelines below and be sure to select Picture Book DUMMY when registering.)


1. ALL manuscripts should be double spaced and written in 12-point Times New Roman or Arial font. Margins should be 1' or 1.25'. Please adhere to the standard publishing guidelines outlined in “From the Keyboard to the Printed Page” on the SCBWI website: http://www.scbwi.org/wp-content/uploads/2013/09/From-Keyboard_2014.pdf

2. ALL submissions must include your contact information (name, address, phone number, email) as well as the genre of your manuscript (YA, MG, PB, Chapter Book, NF) on the first page. If you are represented by an agent, please note that as well.

3. For Picture Books (PB), submit the complete text of ONE PB. No synopsis is needed.

4. For Middle Grade (MG), Young Adult (YA), Book-length Non-Fiction (NF) and Chapter books: Submit only the first TEN (10) pages, even if it cuts off mid-chapter, plus a ONE-page, single-spaced synopsis.

5. For Poetry Submissions, you may submit up to ten pages of poetry.

6. Enclose proof of registration with your manuscript. This may be either a printout of your registration confirmation page (from RegOnline) or a copy of your registration confirmation email. Send your manuscript and proof of registration to:

Laurie Miller 3117 Patrick Henry Drive, #425 Falls Church, VA 22044

The consultation committee will notify all participants via email of their consultation time and reviewer. If you have any questions, please contact the consultation co-chairs, Laurie Miller and Jess Stork .

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